Celebrity Cruises
Celebrity attracts an extremely diverse passenger base, targeting, in particular, baby boomers and their families (but also attracting seniors and honeymooners). The cruise line also draws travelers from a pleasant geographic range, including the U.S., Canada, and UK. Longer voyages in more distant locales, from Europe to South America, tend to draw an older crowd, while week-long treks to places lie the Caribbean, Bermuda, and Alaska are magnets for families. In an effort to attract more multi-generational groups, Celebrity’s family programs have expanded to include teen centers and more enrichment and educational programs for children.

Holland America
Holland America has long had a reputation for catering to a somewhat tradition-minded crowd. But it’s also making a concerted effort to attract passengers beyond its usual core base of the 50- plus crowd. By integrating some of the cruise industry’s most important new features, the line hopes to draw in more families and younger-hipper-cruises.

Oceania Cruises
Passengers tend to fall into the older ranges (50-plus), are usually well-traveled, and almost entirely from the U.S.

Windstar Cruises
Passengers tend to be somewhat younger and more highly educated than on most cruises because of the unusual ports and variety of hard and soft adventure.